Week at a Glance · Jul 9–15 · US Only
▲ +12.9% WoW · T7 $16.0K vs $14.2K
Day 24 of 30Jun MTD · $71.3K
Trailing 7 Days · Net Revenue
$15,998
▲ +12.9% WoWvs $14,166 (Jul 2–8)
Jul MTD · Net Revenue
$32,797
▼ −26.6% MoMvs Jun 1–15 $44,668
▲ +39.5% pacingJun proj $92.8K vs May actual $66.5K
Daily Run Rate · T7
$2,285
▲ +36.4%vs Pre-T7 avg ex-promo $2,284 (May 11 – Jun 4)
- T7 $10,736 · ▲ +2.3% WoW vs $10,491 (Aug 14–20) — modest step up; full daily total $11,609 (+1.0%). Top-15 lineup held steady, only one seat churned.
- Aug MTD $46,452 (Day 27 of 31) — run rate ~$1.72K/day. Hair Color mix ~79% of Top-15 sales.
- Hair Color holds at $8,505 W1 (+1.0%) across 15 active shades. Ruby Red reclaimed #1 at $1,542 (+59%) · Quick Slick #2 $1,270 (+15%) · Amethyst #3 $1,058 (−5%).
- Ruby Red the top gainer (+$573 WoW to $1,542, +59%); Red Coral the biggest faller (−$217 to $197, −52%), sliding to #15.
- Hot Tool · Oval Wand holds #14 ($248, −25% WoW) but shows 4 zero-revenue days in its last 7 — worth an inventory check despite staying in the Top 15.
Trailing 52 Weeks · Net Revenue▾
Jun 12, 2025 → Jun 11, 2026 · Fri → Thu weeks · US marketplace · click title to collapse
Weekly Net Revenue · 52-Week Trailing
Most recent week ends Jun 11 (aligns with daily chart below)
Daily Revenue · Last 5 Weeks
Annotated with notable events
Daily Net Revenue · May 28 → Jul 1 (US)
T7 daily rate $2,789 (+19.0% WoW) · vs Pre-T7 avg ex-SBE $2,179/day (+28%) · baseline ~$2.2K/day
Product Lines · Trailing 4 Weeks
Parent product groupings
| # | Product Line | Share |
MTDJul 1 – 15 | Projfull June | MoM Δvs May | YoY Δvs Jun '25 | Week RevJun 25 – Jul 1 | WoW Δ | Week RevJun 18 – 24 | Week RevJun 11 – 17 | Week RevMay 8 – 14 |
30D Trend |
Top 15 SKUs · Trailing 4 Weeks
Child-ASIN level · US · sorted by trailing-week net revenue
| # | Product | Line | Share |
MTDJul 1 – 15 | Projfull June | MoM Δvs May | YoY Δvs Jun '25 | Week RevJun 25 – Jul 1 | WoW Δ | Week RevJun 18 – 24 | Week RevJun 11 – 17 | Week RevMay 8 – 14 |
30D Trend |
What to Watch · Next 2 Weeks
Key signals, risks, and opportunities
📈Signal · Modest Step Up
T7 +2.3% WoW · $10.7K vs $10.5K prior
Held gains after last week's rebound. Aug MTD $46.5K through Day 27, run rate ~$1.72K/day. Ruby Red reclaimed the #1 shade spot.
🎨Momentum · Hair Color Holds
Hair Color $8.5K W1 (+1.0%) across 15 shades
Hair Color $8.5K W1 across 15 active shades — steady. Ruby Red #1 shade at $1,542 (+59%), Quick Slick $1,270 (+15%), Amethyst $1,058 (−5%).
🔥Movers · Ruby Red Up, Red Coral Down
Ruby Red +59% · Red Coral −52%
Ruby Red jumped to $1,542 (+59%), while Aquamarine climbed 31% to $682. Red Coral fell 52% to $197 (now #15) and Azurite Blue slid 45% to $450. Hot Tool · Oval Wand holds #14 ($248) but shows 4 zero-revenue days in the last week — worth an inventory check.